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Mitsubishi Rebadges Infiniti M to Create Proudia and Dignity

Mitsubishi Proudia/Dignity 6 photos
Photo: Mitsubishi
Mitsubishi Proudia/DignityMitsubishi Proudia/DignityMitsubishi Proudia/DignityMitsubishi Proudia/DignityMitsubishi Proudia/Dignity
Back in the late 1990s, Mitsubishi launched two luxury cars, called the Proudia (from the English word ‘proud’) and Dignity (self explanatory). They were made in collaboration with Hyundai, with the Korean manufacturer making its own two versions, called Centennial and Equus.
Now, though, the tables are turned and it’s Mitsubishi who are rebadging other manufacturers’ creations. This time its the turn of the Infiniti M, as well as the long wheelbase version of it. It has spawned two Mitsubishi-badged cars (exclusive to the Japanese market), which use the old nameplates Proudia and Dignity. Of the two, the Dignity is based on the long-wheelbase version of the M and is considerably more luxurious (and expensive). Apart from the badging, there is absolutely nothing to distinguish the Mitsubishi from the original Nissan and Infiniti offerings.

Power comes from Nissan’s familiar 3.7-liter V6 with 328 hp, as well as a smaller 2.5-liter V6 which pushes out only 222 hp - no hybrid is available, though, as Nissan is definitely not willing to share that with other manufacturers. If you live in Japan and you are interested in buying one of these, be prepared to shell out between 4,020,000 and 8,400,000 Yen (€40,500 - €85,000).
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