MINI Launches Countryman Innovative TV Spot: Flow
“The new MINI Countryman commercial breaks the mould for traditional film advertising. New high-tech film technology mixes real cars with computer-generated images to produce unique, previously unseen effects,” a company statement reads.
The commercial, which can be viewed here, was filmed in collaboration with well-known American director, Brian Beletic, and Sway Studios of Los Angeles, on location in Italy. The creative agency was BSUR, Amsterdam. MINI has used new methods in CG technology to show the versatility of the brand’s fourth model. New high-tech film technology mixes real cars with computer-generated images to produce unique effects.
Several other commercials have already appeared on German television to mark the launch of the new MINI Countryman. Each of the short films adopts an unconventional storyline to highlight the MINI Countryman’s product features – 4 doors, more space (up to 5 seats), “All4” 4-wheel-drive and the versatile “MINI Centre Rail”.
The MINI Countryman is also taking a new approach when it comes to print advertising. “The focus here is on the “getaway” from the city to the country. These ads take MINI’s signature “look and feel” to the next level: The solid black backgrounds used in the past have been broken up to create a new dimension and “light boxes” added to make headlines stand out in 3D,” MINI says.