Jaguar XF Named Best Executive Car by JD Power

The Jaguar XF has earned important image points for the British brand, as the vehicle had been named the best executive car in JD Power’s 2010 UK Vehicle Ownership Satisfaction Study (VOSS).

The XF registered an impressive performance, as it also finished seconds overall in the owner satisfaction study, helping Jaguar to claim the third position in the manufacturer's top (this included 27 automakers).

“Surveys that are based on customer satisfaction are always of great importance to us because they are a true reflection of how well our products are fairing. We have placed the customer – and their enjoyment of our cars – at the center of what we do, and while we won’t get complacent, Jaguar’s success in the latest JD Power survey shows that we design and manufacture cars that fulfil all of our customers’ needs in comfort, style and luxury,” said Geoff Cousins, Managing Director, Jaguar UK.

“There are now 24,000 Jaguar XFs on UK roads and sales continue to go from strength to strength. We are confident the all-new XJ will be as well received around the country and Jaguar will maintain its status as the premium luxury choice for car buyers across Britain,” the executive added.

The JD Power study is based on the evaluations of more than 17,000 on-line interviews from UK car owners after an average of 24 months of ownership and was fielded in December 2009 and January 2010. Owners were asked to offer detailed evaluations of their vehicles and dealers, covering 67 attributes grouped in four categories.