Jaguar Celebrates XF UK Sales Milestone by Launching SMS Competition

Jaguar has created a SMS competition to celebrate the 25,000 units sales landmark, which was achieved by its XF model (24,739 XFs have been sold in the UK from March 2008 to the end of May 2020).

The XF competition asks participants to answer a question via text, with the prize being a 3.0 liter diesel XF saloon, worth 38,000 pounds. Each entry costs 3 pounds, with the proceeds going to the NSPCC Helpline, an association dedicated to children in need of assistance.

"We were looking for an innovative way to mark a significant sales milestone for the XF. Launched in March 2008, the XF has been a huge success across the world. In the UK it has already outsold its predecessor, the S-Type, and crucially, we are attracting new customers to the brand who would not have considered a Jaguar before," said Geoff Cousins, Managing Director of Jaguar UK.

The question is: “Which anniversary is Jaguar celebrating this year: 25th, 50th or 75th?". Participants can text DONATE followed by 25, 50 or 75 to 83138. The XF competition runs until January 31 and the winner will be announced on February 7, 2011.

"Jaguar is a long-standing supporter of the NSPCC and the XF text competition is one of a number of projects that will help us try and raise £1m for the NSPCC’s helplines this year. We hope that the money raised will help grow ChildLine so it can answer every call, text and e-mail from children," Cousins added.