Aston Martin Kills the Lagonda SUV, Lagona Saloon Coming

The public and the media have spoken! The Aston Martin Lagonda-based SUV will be killed.

Fortunately, Aston Martin has paid attention to the tons of negative feedback coming from members of the public and automotive journalists after the automotive producer introduced the Lagonda Concept at last year’s Geneva Auto Show.

The company was planing to turn the study into a production SUV model, but its controversial look that never managed to impress or even grow on too many people sent the plan to the recycle bin, as Automotive News reports.

Aston Martin is extremely sensitive to the Lagonda story as the company has big plans for the name. Aston wants to re-introduce the Lagonda brand, so it must be sure of the move’s success.

However, the company isn’t going to throw away all the work behind the 2009 concept. The Brits are planing to use certain features seen on the study to build a Lagonda saloon. The vehicle will be based on the Rapide model and will introduce a new direction for the brand. The project is still in the early development stages, which means that there is no information connected to it. The only rumor floating around indicates that Aston Martin will introduce the Lagonda sedan in 2014.

However, the upcoming vehicle won’t cannibalize the Rapide. This is because the latter’s four-door coupe identity has sacrificed its rear seat space, a problem that will be solved through the introduction of the Lagonda sedan.

Our say: The king is dead. Long live the king!