World Premiere of New FF to Take Place Today on Ferrari Website

Unlike Lamborghini, who tried to show the Aventador one bolt at a time, Ferrari has already revealed its FF shooting-brake model, so it can’t really do much until the motor show debut in Geneva next week. Or can it? According to an official press release issued by the Maranello supercar maker, the FF will actually make its world premiere today, February 23rd 2011, at 6:00pm CET on the company’s website. We’ve already seen the initial photos, a video and a couple of spyshots of the prototype testing in snowy conditions. So perhaps Ferrari will reveal something other than the look of the car. Clients and enthusiasts can experience this exceptional event in eight different languages (Italian, English, Spanish, French, German, Arab, Chinese and Japanese) by simply connecting to the website. The world premiere in Maranello will be presented by Ferrari Chairman Luca di Montezemolo and CEO Amedeo Felisa. The presentation can also be seen on iPhone and iPad in both English and Italian. We would very much like to find out new details regarding the FF’s extensive options list, or the interior trim combinations. Could the price demanded for adding the first four-wheel drive Ferrari to your stable be revealed? We can only wait and see. If you want to see the car up-close and personal, you'll have to wait for the Geneva Auto Show, where the FF has already been listed as the main protagonist of the Swiss event. autoevolution will be attending the 2011 Geneva Motor Show, so stay tuned for some real up close and personal shots of the vehicles, as well as for first-hand details of the motorized contraptions presented at the event.