Win a Volvo S60 R-Design in Inside Volvo UK Facebook Giveaway

More and more automakers out there have started using social media websites as a means to promote their cars or to conduct interactive competitions to award their fans. The latest such contest comes from the British division of Volvo Cars, who is giving away a brand new Volvo S60 R-Design.

The contest runs through the Inside Volvo UK Facebook site and aims to find Europe's greatest roads to drive on.

There will be four phases of this competition:

Between 9th June and 3rd July 2011, fans will have a chance to submit their greatest drive into the competition using Google Maps on Volvo's Facebook page.  Along with the route, the entrant will have the opportunity to explain why they think their drive is the greatest.

Between the 4th July and 17th July 2011, a top 10 shortlist of 'Greatest Drive' entries will be announced on Inside Volvo UK so they can be can viewed, commented, liked and shared.

From the 18th to 31st July, the final three entries will be announced.  Each of the final three will have a short film made about their journey and then posted on the Inside Volvo UK site when the final round of voting will take place. All voters will be entered into a sweepstake draw to win runners' up prizes which consist of six pairs of tickets to the 'The Ultimate Dynamic Driving Day' at Ultimate Car Control where the team will coach the winners in the art of dynamic driving techniques.

On 1st August, the short film with the most votes will be announced as the winner of the competition and the entrant will be the lucky new owner of a brand new Volvo S60 R-Design.