Crossovers have gotten a lot smaller in recent years, to the point where some are shorter than a VW Beetle. But pickup trucks haven't done the same because you can't get Americans to buy them if they look cute.
Still, Jeep likes to play with its imagination every year and see what crazy ideas can actually be turned into working concepts. The Comanche is one of them, a tiny truck with Trailhawk looks that made its debut earlier this month at the Easter Jeep Safari. It's painted in a funky color called "Beige Against the Machine" and looks like it descended from WWII army vehicles.
We bet the idea of a shrunken truck is floating around the corporate offices of the Fiat-Chrysler Alliance. Because even RAM is considering the idea, as Mike Manley said the following in a recent interview: "I think there’s opportunity there in the U.S. if you look at what’s happened in the mid-size segment here - significant growth last year. I think that space is big enough, certainly, to have two offerings there."
Manley also added that there was potential for RAM to use a Fiat pickup platform. That's important because the Toro truck recently launched in Brazil shares its underpinnings with the Jeep Renegade and the same 1.8-liter engine with flex fuel capabilities is available on both.
As a one-off, the Comanche is special in many ways. It's equipped with a diesel engine, like the Renegade models that are sold in Europe. It also features a bed that appears production-ready, which is strange. The guys at TFL Truck make a great point in their short review of the concept: people won't buy a two-door pickup, which is why the regular Tacoma was discontinued. But maybe it will work as a fashion statement, like weathered jeans and many fake beards, only with an army twist.
We bet the idea of a shrunken truck is floating around the corporate offices of the Fiat-Chrysler Alliance. Because even RAM is considering the idea, as Mike Manley said the following in a recent interview: "I think there’s opportunity there in the U.S. if you look at what’s happened in the mid-size segment here - significant growth last year. I think that space is big enough, certainly, to have two offerings there."
Manley also added that there was potential for RAM to use a Fiat pickup platform. That's important because the Toro truck recently launched in Brazil shares its underpinnings with the Jeep Renegade and the same 1.8-liter engine with flex fuel capabilities is available on both.
As a one-off, the Comanche is special in many ways. It's equipped with a diesel engine, like the Renegade models that are sold in Europe. It also features a bed that appears production-ready, which is strange. The guys at TFL Truck make a great point in their short review of the concept: people won't buy a two-door pickup, which is why the regular Tacoma was discontinued. But maybe it will work as a fashion statement, like weathered jeans and many fake beards, only with an army twist.