Watch the New Lexus IS Turned into a Psychedelic Simulator

Lexus IS Simulator 1 photo
Photo: screenshot from Youtube
Lexus continues to advertise the 2014 IS model with its Amazing In Motion campaign in a unique way that brings people in a new engaging experience.
You’ve probably seen vehicle simulators using a real car and a big display in front of it to simulate road conditions, right? How about something more psychedelic?

The latest Amazing In Motion party in Japan was held in a huge hangar, featuring a massive platform in the middle that held a new Lexus IS on its top. The vehicle controls were rigged to a computer that was also rendering a real time travel projected on a series of rectangular concentric size-decreasing canvas.

As you will see in the video bellow, the canvas was set in such manner to create a 3D effect and give more depth to the projection, making you feel like driving through some crazy scenery behind the wheel of the new IS.

If you liked the article, please follow us:  Google News icon Google News Youtube Instagram

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories