Lexus continues to advertise the 2014 IS model with its Amazing In Motion campaign in a unique way that brings people in a new engaging experience.
You’ve probably seen vehicle simulators using a real car and a big display in front of it to simulate road conditions, right? How about something more psychedelic?
The latest Amazing In Motion party in Japan was held in a huge hangar, featuring a massive platform in the middle that held a new Lexus IS on its top. The vehicle controls were rigged to a computer that was also rendering a real time travel projected on a series of rectangular concentric size-decreasing canvas.
As you will see in the video bellow, the canvas was set in such manner to create a 3D effect and give more depth to the projection, making you feel like driving through some crazy scenery behind the wheel of the new IS.
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