Apart from putting out the new IS model and LF-NX concept, Lexus’ challenge this year was also to disrupt New York Fashion Week through Design and Technology. And it succeeded!
The Lexus Disrupted Design show we posted earlier was terrific, making excellent use of the latest projection technology while reuniting some of the best people of the fashion and video industry.
They brought something new to the idea of a fashion show, mixing technology, dancing and models to create something more narrative and much more better than your regular fashion show.
The behind-the-scene video bellow explains better how the artists used the latest projection technology to project illusions around Coco Rocha dancing on the stage. Click play and be amazed.
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