When you say Lexus now it’s almost impossible not to think about crazy fashion and out-of-the-box design orientations, especially if you’ve seen the 2014 Lexus IS commercials lately.
To celebrate the launch of the all-new IS performance sedan, Lexus created and hosted a MADE Fashion Week event last month in New York, which also featured the first-ever live holographic performance art experience.
Named “Lexus Design Disrupted”, the event featured supermodel Coco Rocha performing on a special-projection stage together with other artists in a theme inspired by the IS and the brand’s commitment to design and technology.
Combining 3D holographic projection technology, #D mapping and a choreographed narrative, Lexus, in collaboration with multimedia studio LEGS, created a stunning visual show witch you can see bellow.
Note: The show contains photo-epilepsy sensitive images, strong lights and fast sequenced scenes so be careful if you had a history of prior seizures.
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