Photo: screenshot from Vimeo
You don’t see dealerships throwing a party each time a new model arrives there too often. However, Lexus knows how to make an entry and attract customers.
First of all, let us remind you how the new Lexus IS was launched in Japan a few months ago, when the automaker rented a hangar, decorated it and threw a huge launching party for the media, fans and possible customers. The show was crazy, with food, fine drink and a live concert to keep the people entertained while they were revolving around the new sporty sedan.
This kind of care towards clients was carried over even over the ocean, in America, where Sterling McCall Lexus Dealership in Texas created a pompous welcoming party for the 2014 Lexus IS.
See how it went in the video bellow.
This kind of care towards clients was carried over even over the ocean, in America, where Sterling McCall Lexus Dealership in Texas created a pompous welcoming party for the 2014 Lexus IS.
See how it went in the video bellow.
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