Photo: autonews.com
The design philosophy behind all recent products of the Volkswagen Group has been to keep things simple clean, opting not to ‘overdesign’ any of their offerings. The main advocate for this ‘direction’ is the Group’s design boss, Walter da Silva, a man with 40 years’ experience in the field, with cars such as the Alfa Romeo 156, Audi A5 and VW Scirocco under his belt.
Da Silva joined VW in 2002, becoming the chief design authority over all the group’s brands by 2007. His opinion is that simple and clean design lasts the test of time, and will look good in the future, as well as when it is new. He said: "We are convinced that the long period of overdesign, too many lines, too much styling is dropping down [. . .] It can't be only for one or two seasons [. . .] People want to understand what they buy. There is a certain security in our design. When you know that it keeps the resale value, it's important for a family. That's our intention."
We say that a car’s design has very little to do with its resale value, and all the more to do with cutting production costs, in order to make more money. Furthermore, VW cars hold their value better than other brands simply because of the badge, and the name, whether it is Golf, Passat, Polo or Caddy. We also think that if VW designers would be allowed to express themselves creatively, in a proper way, without being constrained to produce boring and forgettable cars, the brand would attract a whole new group of adepts, who are currently driving around in French or Italian cars (at least in Europe).
Story via autonews.com
We say that a car’s design has very little to do with its resale value, and all the more to do with cutting production costs, in order to make more money. Furthermore, VW cars hold their value better than other brands simply because of the badge, and the name, whether it is Golf, Passat, Polo or Caddy. We also think that if VW designers would be allowed to express themselves creatively, in a proper way, without being constrained to produce boring and forgettable cars, the brand would attract a whole new group of adepts, who are currently driving around in French or Italian cars (at least in Europe).
Story via autonews.com
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