VW Commercial Vehicles Supports England at the 2010 FIFA World Cup

The 2010 FIFA World Cup has been a fountain of marketing for the automotive world, with multiple carmakers launching complex related campaigns to promote a certain model or even entire line-ups.Some automotive producers are continuing to follow this trend as the competition is taking place, with the latest example coming from Volkswagen.

The company’s UK commercial vehicles delaerships have created World Cup liveries for a part of their display and demonstrator vans.

With World Cup fever gripping the country, Volkswagen Van Centres are joining in with appropriately themed liveries for some of their display and demonstrator vans,” stated the press release.

The Abridge Van Centre in Essex, which has given Volkswagen’s biggest van, the Crafter, a striking makeover with an England flag and images of certain players.

The Crafter is really eye-catching and people actually stop and point at it when you drive down the street," said Wendy Williamson, Brand Manager, Abridge Van Centre.  “It’s amazing how many people are asking to drive it, and we’re sure somebody will want to buy it as it is,’ she continued.

Another example comes from the Robinson Van Centre in Norwick that created a mobile england flag by placing a red cross on the bonnet and sides of a VW Trasporter, aiming to replicate the St George cross, with the van laso featuring the England “three lions” shield.

These vans show our Van Centres are creative and on the ball.  We hope the England team will be as clever and successful on Sunday,” said David George, Head of Marketing, Volkswagen Commercial Vehicles.

The marketing is all good but let's take a look at the real world situation: yesterday, Germany's team defeated England with a score of 4:1, sending the team home. So the Germans at Volkswagen didn't quite do much with their campaign...
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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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