Photo: Volvo Cars
What other way to bring prestige to an auto brand than supplying the royal wedding with courtesy cars? After all, such events do not occur that often anymore, and every single detail must be of the utmost quality. Volvo Cars may be an automotive company with Swedish roots, but that doesn’t mean it’s not a big honor for them anyhow.
Volvo Cars announced today that they have been chosen by Sweden’s Royal Court to supply 35 all new Volvo XC90s as courtesy cars on the occasion of the wedding of Prince Carl Philip and Ms. Sofia Hellqvist on June 13th.
What exactly does that mean, you ask? Well, think of a premium lifestyle event where some of the most important people will be present. All these highly-placed people won’t ride in any vehicle, of course. Oh, no, they need special treatment, and Volvo claims their new SUV does just that. Here’s what the automaker says:
“The royal wedding is one of this summer’s most anticipated events in Sweden and indeed globally. Guests at the marriage will be chauffeured from airports and hotels to lunches, dinners as well as to and from the wedding ceremony in Slottskyrkan in the discreet luxury of Volvo’s new flagship sports utility vehicle.”
The fact that Prince Carl Philip himself is a keen racing driver and has been a member of the Volvo Polestar Racing Team since 2013 probably also has something to do with the Royals’ decision.
In case you’re wondering, the 35 XC90 D5 cars will all come with a Luminous Sand exterior with light leather interiors. The vehicles were enhanced with a unique fender emblem to mark the occasion.
Will the SUVs remain royal cars after the wedding? No, they will be made available for purchase.
What exactly does that mean, you ask? Well, think of a premium lifestyle event where some of the most important people will be present. All these highly-placed people won’t ride in any vehicle, of course. Oh, no, they need special treatment, and Volvo claims their new SUV does just that. Here’s what the automaker says:
“The royal wedding is one of this summer’s most anticipated events in Sweden and indeed globally. Guests at the marriage will be chauffeured from airports and hotels to lunches, dinners as well as to and from the wedding ceremony in Slottskyrkan in the discreet luxury of Volvo’s new flagship sports utility vehicle.”
The fact that Prince Carl Philip himself is a keen racing driver and has been a member of the Volvo Polestar Racing Team since 2013 probably also has something to do with the Royals’ decision.
In case you’re wondering, the 35 XC90 D5 cars will all come with a Luminous Sand exterior with light leather interiors. The vehicles were enhanced with a unique fender emblem to mark the occasion.
Will the SUVs remain royal cars after the wedding? No, they will be made available for purchase.
Google News