This were the exact words of Stefan Jacoby, president and chief executive office of Volvo Cars, when talking about the influence that the Chinese ownership might have on the Swedish iconic brand. Talking about the company's future plans, Jacoby said that Volvo wants to increase production in China and, in order to become more successful on Geely's domestic market, the brand has to adapt its models according to Chinese buyers' demands.
“If you want to be successful in China, you have to listen to the customers in China, and adopt their cars as well," he said according to a report published by Xinhua.
“We are looking for joint cooperations with our sister company Geely. We will have access to the supply base Geely has in China which offers opportunities and we are also looking into opportunities to jointly further develop electrifications of all vehicles," he added.
Although the Chinese takeover was pretty much regarded as the worst move in the Swedish company's history, Jacoby says that it was only a matter of time until Chinese carmakers started injecting their money into foreign brands.
”I think we have to get used to this. China is an integrated part of global economy. We produce in China, we export to China, we have to ultimately expect the Chinese investors investing their money in overseas enterprises," he said.
As for the future, Volvo is making the final touches to its Chinese headquarters and sketches production plans to roll out as many as 300,000 vehicles a year in China.
“I can imaging we can sell 800,000 cars per year in 2020,” Jacoby concluded.
“If you want to be successful in China, you have to listen to the customers in China, and adopt their cars as well," he said according to a report published by Xinhua.
“We are looking for joint cooperations with our sister company Geely. We will have access to the supply base Geely has in China which offers opportunities and we are also looking into opportunities to jointly further develop electrifications of all vehicles," he added.
Although the Chinese takeover was pretty much regarded as the worst move in the Swedish company's history, Jacoby says that it was only a matter of time until Chinese carmakers started injecting their money into foreign brands.
”I think we have to get used to this. China is an integrated part of global economy. We produce in China, we export to China, we have to ultimately expect the Chinese investors investing their money in overseas enterprises," he said.
As for the future, Volvo is making the final touches to its Chinese headquarters and sketches production plans to roll out as many as 300,000 vehicles a year in China.
“I can imaging we can sell 800,000 cars per year in 2020,” Jacoby concluded.