It was the UK's largest ever single giveaway on the social networking site. The competition, ran on Volvo Car UK's official Facebook fan page, Inside Volvo UK, was run online over the last two months and challenged people to come up with their favorite European driving road.
Three routes were chosen for the final shortlist and a video of each one was filmed by TV personality and petrolhead Robert Llewellyn, using a Volvo S60 DRIVe R-Design, before being posted on to the site. Fans of Inside Volvo UK were then asked to vote for their favorite.
Martin Baker's 14.8-mile Lake District drive from Ambleside to Boot was eventually declared the best route by 52.7% of the fans that voted in the final round. The 49-year-old from Northamptonshire will now be able to order his car from the factory to be delivered in a couple of months' time.
“I’m overjoyed at winning the car. It’s a truly wonderful surprise! Although I owe it to the fabulous route through the Lake District really – it’s simply stunning. I highly recommend trying it sometime! I’d also like to thank everyone that voted for my drive and Volvo for running such an exciting competition with a great prize!” Baker stated.
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