Volvo Trucks President Hangs a New FMX from a Hook for Awesome Viral Ad

Volvo FMX hook 1 photo
Photo: screenshot from Youtube
Most people think Steve Jobs, Bill Gates or Richard Branson are the coolest company bosses that ever lived, that they made products they stand behind and have every confidence in. But dropping an smartphone or two on stage to prove it's sold is nothing compared to what Volvo Truck's president recently pulled off.
You guys probably noticed that we like to show you a Volvo hauler here and there, and that's because they're good and quite popular. Their latest is the FMX, a rugged vehicle built to take on everything a normal truck can't.

So, what do you think they did to prove the FMX is tough. Take it offroading, maybe a tug of war? No, that's not it. They hung one from a massive crane over a port in Gothenburg, Sweden, and left mister pres' to talk the talk.

Claes Nilsson delivers his Youtube viral message to great success, with a bit of nonchalantness that befits James Bond.

We really want more from the cool pres' and his FMX!

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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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