Volvo Says No to BMW 7 Series, Mercedes S-Class Rival

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Chinese-owned automaker Volvo will not develop a flagship sedan to rival European full-size luxury cars such as the BMW 7 Series, the Mercedes-Benz S-Class or the Audi A8.
Speaking to Automotive News China, Volvo CEO Hakan Samuelsson said a flagship vehicle to challenge V8 and V12-powered executives doesn’t fit the brand’s eco-friendly image. “We don't have any ambitions to go into a segment where we would compete with vehicles that have V-8 or V-12 engines. We don't believe it would fit our brand image,” Samuelsson explained.

Rumors about Volvo developing a flagship sedan surfaced back in 2010, after Geely purchased the Swedish manufacturer from Ford.

Samuelsson's latest statement comes in accordance with a company announcement made about two weeks ago, when the brand’s Vice President of Powertrain Engineering said Volvo is looking to create “small, more intelligent engines with so much power that they will turn V8s into dinosaurs”.

All told, Volvo is planning to introduce highly-efficient four-cylinder powerplants that will outperform the current six-cylinder mills and even take on V8s when paired with electric motors.

Story via AutomotiveNews
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About the author: Ciprian Florea
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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