Photo: Volvo
Talk about marketing with total confidence, ladies and gentlemen! Volvo UK has just launched a campaign called "Bored of German Techno? Try some Swedish Metal". It sounds a bit sketchy at first, but wait until you hear the details.
The Swedish car company is asking customers to test the V40 D2 R-Design and the direct rival from Mercedes, the A180 CDI BlueEfficiency Sport. Both come with small diesel engines, both have cosmetic packs and both have premium features. Volvo is so confident you'll like their car better that if you want the Mercedes, they will pay the first month's payment for the A180.
Obviously, there's a fine print which you should read in the attached document below. The gist of it seems to be that you have until the end of July to actually buy the A-Class and take part, while the first payment can't be over £299, but you should definitely check it out for yourself and talk to your Volvo dealer for the details.
So, let's see why Volvo is so confident! The D2 is pretty much the entry point to the Volvo V40 range and is equipped with a 1.6-liter diesel engine delivering 115 PS at just 3,600rpm and 270 Nm of torque. It's good for 0 to 100 km/h in 11.9 seconds and a top speed of 190 km/h.
By comparison, the A-Class uses Renault's 1.5-liter engine good for 109 PS and 260 Nm of torque. It's a pretty close-run race as far as we can tell, but the Volvo is cheaper to run and cheaper to tax. The R-Design pack also looks very good on the car, and won't see too many other cars like yours since it's a Volvo.
Obviously, there's a fine print which you should read in the attached document below. The gist of it seems to be that you have until the end of July to actually buy the A-Class and take part, while the first payment can't be over £299, but you should definitely check it out for yourself and talk to your Volvo dealer for the details.
So, let's see why Volvo is so confident! The D2 is pretty much the entry point to the Volvo V40 range and is equipped with a 1.6-liter diesel engine delivering 115 PS at just 3,600rpm and 270 Nm of torque. It's good for 0 to 100 km/h in 11.9 seconds and a top speed of 190 km/h.
By comparison, the A-Class uses Renault's 1.5-liter engine good for 109 PS and 260 Nm of torque. It's a pretty close-run race as far as we can tell, but the Volvo is cheaper to run and cheaper to tax. The R-Design pack also looks very good on the car, and won't see too many other cars like yours since it's a Volvo.
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