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Volvo Awarded by Prince Michael of Kent

Swedish carmaker Volvo has recently been awarded by his Royal Highness Prince Michael of Kent, 50 year later, for the invention of the three-point safety belt and in acknowledgement of the company's vision to design cars that should not crash.

The first three-point safety belt which was invented by Nils Bohlin, a Volvo engineer, in 1959, and soon got be considered as a car's most important safety device.

Presenting this Special International Award at The Park Lane Hotel, London, on December 8, The Prince, Royal Patron of The Commission for Global Road Safety, who founded his award scheme in 1987 said: "I congratulate Volvo on its outstanding achievement. Its leadership and commitment will make a significant contribution to our aim of saving five million more lives across the world over the next ten years."

"We are delighted and honoured to receive this very special and prestigious award,” added Peter Rask, Managing Director of Volvo Car UK. "Volvo's invention of the three-point safety belt 50 years ago is a perfect example of how the protection of human life is intrinsic to the company's DNA. Now, it is a legal requirement that all cars on UK roads are fitted with the safety belt, I like the thought that there is a little piece of Volvo in every car."

"When Assar Gabrielsson and Gustaf Larson created Volvo in 1927, they famously quoted 'Cars are driven by people. Therefore the guiding principle behind everything we make at Volvo is - and must remain - safety'. The company is now aiming towards a vision that by 2020, nobody should be killed or seriously injured in a Volvo and we are constantly innovating and developing safety systems and features that all contribute towards this vision,"
concluded Rask.
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