Volkswagen Up! Gets Dedicated Game and Site

Volkswagen Up 1 photo
Photo: screenshot from Volkwagen Up Website
The new Volkswagen city car is still not ready to roll off the production line, so to let people know what it’s like to experience all the fun the Up! can bring to your life, they've launched a dedicated webiste and a special game. You can check out all the cool design features that promise to make this a unique car in its class, plus there’s also a game you can enjoy called "Volkswagen up! Challenge – Game App" which is available free of charge from iTunes.
The application comes with three difficulty levels and three game modes. In the time trial mode, the user plays alone. However, users can race against up to five other drivers or, in the multiplayer mode, compete with a maximum of three other players.

The app can be linked to Facebook, allowing users to share the results with their friends.

In line with the design of the up! campaign, the virtual circuits are shown in blue and white. Apart from the game function, the app also features an up! showroom, with a 360° presentation of the new city runabout from Volkswagen.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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