Photo: Volkswagen
German automaker Volkswagen revealed plans to reintroduce the Phaeton flagship sedan on the US market seven years after the model was pulled off because of weak sales.
The return of the Phaeton, which is the brand’s most expensive vehicle, will complement the roll-out of new SUVs as Volkswagen is trying to boost sales over the Pond, Automotive News reports. A new Phaeton could be revealed at the Detroit Auto Show in January 2014.
"A brand as large as Volkswagen needs a halo project in the upscale segment," CEO Martin Winterkorn told Bloomberg at a conference this month, confirming that the Phaeton will return to the United States. "We've seen what happens to brands that don't have that kind of project."
The new Volkswagen Phaeton will share platform with the Audi A8 sedan and sources familiar with the matter claim a hybrid version is also planned.
The Volkswagen Phaeton was introduced in 2002 with a range of three gasoline and two diesel engines, including a 6.0-liter W12 and a 5.0-liter V10 TDI. The luxury vehicle was conceived by Ferdinand Piech.
Story via AutomotiveNews
"A brand as large as Volkswagen needs a halo project in the upscale segment," CEO Martin Winterkorn told Bloomberg at a conference this month, confirming that the Phaeton will return to the United States. "We've seen what happens to brands that don't have that kind of project."
The new Volkswagen Phaeton will share platform with the Audi A8 sedan and sources familiar with the matter claim a hybrid version is also planned.
The Volkswagen Phaeton was introduced in 2002 with a range of three gasoline and two diesel engines, including a 6.0-liter W12 and a 5.0-liter V10 TDI. The luxury vehicle was conceived by Ferdinand Piech.
Story via AutomotiveNews
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