Photo: Volkswagen
My family is big on Volkswagen cars. My godfather used to own a Bora station wagon; now he has an Audi A4. My dad drives a Seat Leon. My uncle owns a Passat. My brother-in-law still has his 2001 Passat but also used to own an A6. And my cousin is thinking about getting an Arteon.
We all know that Volkswagen is one of the biggest car manufacturers in the world. Plenty of competition comes from companies like Toyota, Ford, and GM. And let's remember the EV-focused companies on the market: Tesla and the newcomer from China, BYD. But today, we won't be looking at Global sales. Instead, let's focus on what happened on US soil in 2023. Volkswagen has reported on its sales figures for last year, and things are going well for the company from this point of view.
Over in the SUV line-up, the only vehicle that has produced fewer sales is the Tiguan, dropping from 24,241 units to 20,529 for Q4. This situation has been valid throughout the year, as people bought 13.9% fewer Tiguans in 12 months compared to 2022. The most spectacular Q4 performance of VW's SUVs came from the Atlas, with a 93.1% increase in 2023 over 2022. That adds up to over 9,300 units. But the yearly growth could be more impressive at 13.7%. It's dwarfed by what the ID. 4 delivered. With a 12.7% increase in quarterly results, Volkswagen sold 84.2% more of its electric model in 2023 compared to 2022.
If that doesn't signal how close the age of EVs is, I don't know what does. But let's move over to the passenger cars division and see how things looked like in that sector. VW's US portfolio of cars is less diverse than it is in Europe. You can choose between two versions of the Golf; then there are the two versions of the Jetta and the Arteon. The latter also has the second biggest starting MSRP, at $43,010. Q4 sales for 2023 were slower for this model than in 2022, but overall, VW still sold 34.7% more of these cars throughout the year.
The number of units contracted reveals that it's the poorest-performing VW in the line-up, with 2,347 vehicles sold in 12 months. The Golf R is more expensive but still racked up 3,238 sales. That adds up to a 116% increase over 2022, the most spectacular result from a percentage point of view of all nine models. With electrification imminent, this is the right time to get your last piece of sporty ICE history.
Total sales for Volkswagen of America are up 9.3% compared to 2022, with 329,029 contracted units. The Jetta and the Tiguan account for almost 38% of the market, but the Atlas nameplate still leads the rankings with 29% of the total sales (across the two models). But if ID.4 numbers continue to grow at the same rate in the coming years, it could become VW's best-selling model by the end of 2025.
Over in the SUV line-up, the only vehicle that has produced fewer sales is the Tiguan, dropping from 24,241 units to 20,529 for Q4. This situation has been valid throughout the year, as people bought 13.9% fewer Tiguans in 12 months compared to 2022. The most spectacular Q4 performance of VW's SUVs came from the Atlas, with a 93.1% increase in 2023 over 2022. That adds up to over 9,300 units. But the yearly growth could be more impressive at 13.7%. It's dwarfed by what the ID. 4 delivered. With a 12.7% increase in quarterly results, Volkswagen sold 84.2% more of its electric model in 2023 compared to 2022.
If that doesn't signal how close the age of EVs is, I don't know what does. But let's move over to the passenger cars division and see how things looked like in that sector. VW's US portfolio of cars is less diverse than it is in Europe. You can choose between two versions of the Golf; then there are the two versions of the Jetta and the Arteon. The latter also has the second biggest starting MSRP, at $43,010. Q4 sales for 2023 were slower for this model than in 2022, but overall, VW still sold 34.7% more of these cars throughout the year.
The number of units contracted reveals that it's the poorest-performing VW in the line-up, with 2,347 vehicles sold in 12 months. The Golf R is more expensive but still racked up 3,238 sales. That adds up to a 116% increase over 2022, the most spectacular result from a percentage point of view of all nine models. With electrification imminent, this is the right time to get your last piece of sporty ICE history.
Total sales for Volkswagen of America are up 9.3% compared to 2022, with 329,029 contracted units. The Jetta and the Tiguan account for almost 38% of the market, but the Atlas nameplate still leads the rankings with 29% of the total sales (across the two models). But if ID.4 numbers continue to grow at the same rate in the coming years, it could become VW's best-selling model by the end of 2025.
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