The measures are focused on the central pillars of Group marketing, Group sales coordination, Group sales strategy, Group Fleet International, coordination of worldwide sales companies, genuine parts & service & the Volkswagen retail business.
“The continued shift in automobile markets towards new, fast-growing regions and constant expansion of the model range bring new opportunities for the sales, marketing and after sales business,” Christian Klingler, the Group Board Member for Sales and Marketing, commented. “We are aligning ourselves to this by optimizing existing structures and processes, thus laying the foundation for continued success going forward and significantly raising our capability and strength in sales and marketing.”
Jonathan Browning (50) has been appointed to strengthen the Group’s international expertise. Throughout his career, Browning has held executive posts at several brands in the GM Group, most recently as Vice President Global Sales, Service and Marketing at GM. He directs the National Sales Companies (NSC) worldwide.
Luca de Meo (42), currently Executive Director Marketing Product and Communication at Volkswagen Passenger Cars, is additionally assuming responsibility for Group Marketing. Fred Kappler (52) has been put in charge of Global Service Coordination and continues to serve as Head of Genuine Part Sales.
Holger B. Santel (41) maintains responsibility for Group Sales Coordination. Own Retail operations have been taken over by Peter Maiwald (49) and Henri Strubing (45) in addition to their managing director functions as Volkswagen Retail Gmbh.
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