Volkswagen Awarded "Advertiser of the Year" in Cannes

Volkswagen is not only a powerful automaker that owns multiple brands and sells millions of euros worldwide, but also a company that knows how to promote its models. And we're not the ones saying it because the German car manufacturer recently received the its first Lion in the "Advertiser of the Year" category at the 56th International Advertising Festival "Cannes Lions 2009".

"Volkswagen is "Das Auto": going forward, we will continue to present our brand claim in the form of outstanding creative campaigns. We are very proud of this award and would also like to thank our agencies DDB Worldwide and Almap for their partnership and cooperation as well as so many creative concepts," Christian Klingler, member of the board of management of the Volkswagen brand with responsibility for sales, marketing and after sales, said.

Obviously, Volkswagen rushed to talk about its experience in the advertising sector, pointing to the German TV campaign for the Beetle called "Der Käfer – er läuft und läuft und läuft..." and launched in 1968. The company went even further in 2008 when it tried to promote its models through all available channels - the Horst Schlämmer campaign was launched on video blogs, YouTube and podcasts, thus reaching all segments of buyers.

The "Cannes Lions" International Advertising Festival comprises 10,000 competitors from no less than 94 countries,with the jury analyzing a total of 28,000 advertisements in 11 categories: Film, Direct, Radio, Design, Press, Media, Promo, PR, Outdoor, Cyber, Titanium and Integrated. There are four awards for each category, Grand Prix, Gold, Silver and Bronze, while the "Advertiser of the year" is the highest possible award at the festival.
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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