You might say it is shameless product placement, but it is not like Hyundai is trying to push the first-gen Grandeur on the market. Instead, the company has decided to ensure that the movie stays true to its set year, with vehicles to match.
Along with the first-gen Grandeur, Hyundai will also have a Pony Pickup, as well as a Porter light truck in the movie. The four-wheeled cast will include the second-generation Sonata, the Hyundai Stellar, and the Hyundai Cortina. The human cast is all-star Korean, as you would expect from a movie meant to portray Seoul in 1988.
In case you want to know who the actors in that Korean car movie on Netflix are, you need to write down Jung-se Oh, Ah-in Yoo, Kyung-pyo Go, Kyoo-hyung Lee, Seong-wu Ong, and Ju-hyun Park.
The Hyundai Motor Company has also provided a shooting location at the Hyundai Wonhyoro Service Center, so be sure to reference that when watching the movie with friends or family to underline your impressive knowledge of Korean culture.
Instead of focusing on the retro vehicles in the movie to promote its current products, Hyundai wants to build on the experience and then create experimental marketing content on digital channels. The Korean marque will also tease the next-gen Hyundai Grandeur (Azera in some markets), which will have its silhouette revealed in a cinematic digital advertisement.
The company will also provide a virtual experience on the global metaverse platform ZEPETO, which is targeted at millennials and Gen Z consumers in particular.