autoevolution

U.S. Porsche Owners Can Now Pay a Few Bucks to Make Up for CO2 Emissions

On Earth Day 2019 (April 22), German carmaker Porsche announced an innovative emission offsetting campaign for car owners in Europe. Called Porsche Impact, the initiative gives those interested the chance to donate some money in compensation for the damage their cars cause to the environment.
Porsche Impact now available in the U.S. 5 photos
Porsche Impact now available in the U.S.Porsche Impact now available in the U.S.Porsche Impact now available in the U.S.Porsche Impact now available in the U.S.
This week, the German carmaker announced the project is finally available for U.S. drivers as well.

The idea behind Porsche Impact is pretty simple. Using an online calculator, car owners can find out how harmful their car is to the environment.

Based on the mileage, car model, and vehicle characteristics, the calculator crunches a number. Based on that number, it then estimates how much money one should pay to make up for all the damage caused.

For instance, at an annual mileage of 10,000 km and fuel consumption of 15 l/100 km (figures for a 2019 Cayenne S), the sum amounts to between $67 and $152, depending on the project the driver plans to support.

The money is to be donated to any of the carmaker’s supported projects in hydropower (Vietnam), solar energy (Mexico), and the protection of forests and species diversity (Zimbabwe).

“Porsche drivers want it all, and offering an option for greater sustainability is part of creating a superb Porsche experience,” said in a statement Klaus Zellmer, Porsche North America CEO.

“Porsche Impact connects our strategies for innovation, mobility, and sustainability with the individual customer.”

The Porsche Impact platform has been online for quite some time, but the carmaker did not release any estimates on how much money was raised so far for any of the selected project.

As per EPA estimates, a typical passenger vehicle puts out an average of 4.6 metric tons of carbon dioxide per year. Multiply that by an estimated 1 billion cars presently on the world’s roads and we get a pretty good idea of how much harm cars cause to the planet.

press release
 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories