Photo: Toyota
Beginning as a bold experiment on October 2nd, 1973 in El Segundo, Toyota’s Calty Design Research was the first design center established in North America by a Japanese automaker.
At that time, Toyota couldn’t imagine where Calty will be in 40 years, but after a humble beginning, the design company is now playing a major role in some of the most significant designs the Japanese automaker is releasing.
The Calty name is a mash-up of the words California and Toyota. The initial mission was to serve as a laboratory for new design ideas, providing an open field for form, shape, and materials exploration. The design firm offered Toyota a place to study, understand and incorporate the trends, tastes and product requirements in one of the most burgeoning car culture on the planet.
Throughout the years, Calty Design Research has been responsible for creating the shape of the most known Toyota vehicles, including the 1978 Celica, the FT-HS concept, the Lexus LF-LC concept and the recently revealed Toyota FT-1.
The Calty name is a mash-up of the words California and Toyota. The initial mission was to serve as a laboratory for new design ideas, providing an open field for form, shape, and materials exploration. The design firm offered Toyota a place to study, understand and incorporate the trends, tastes and product requirements in one of the most burgeoning car culture on the planet.
Throughout the years, Calty Design Research has been responsible for creating the shape of the most known Toyota vehicles, including the 1978 Celica, the FT-HS concept, the Lexus LF-LC concept and the recently revealed Toyota FT-1.
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