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Toyota Yaris Price Upped By At Least $385 For 2018 MY

2018 Toyota Yaris (U.S.-spec model) 11 photos
Photo: Toyota
2017 Toyota Yaris Hybrid (European model)2017 Toyota Yaris Hybrid (European model)2017 Toyota Yaris Hybrid (European model)2017 Toyota Yaris Hybrid (European model)2017 Toyota Yaris Hybrid (European model)2017 Toyota Yaris Hybrid (European model)2017 Toyota Yaris Hybrid (European model)2017 Toyota Yaris Hybrid (European model)2017 Toyota Yaris Hybrid (European model)2017 Toyota Yaris Hybrid (European model)
For 2018, the subcompact hatchback from Toyota’s stable will be priced from $15,635. That’s $385 more than the 2017 Yaris, but the bump is explained by the slightly more generous selection of standard equipment.
The pricing applies to the three-door model in L trim level with the manual transmission. Building on the refreshed European-spec Yaris, the U.S.-spec derivate boasts a tilt steering wheel with tilt and audio controls, the Sport analog instrument cluster that was once an SE-exclusive affair, and updated upholstery.

Like the slightly better equipped LE ($17,285 for the three-door, $17,660 for the five-door), the L further takes pride in a slightly better media system than what its predecessor has. Consisting of a 6.1-inch touchscreen, the Entune Audio features MP3 and WMA playback capability, an AUX jack, USB port, six speakers, voice recognition, Bluetooth hands-free phone capability, media streaming via Bluetooth, as well as Siri Eyes Free voice control.

At the very top of the lineup, the Yaris SE ($18,260 or $19,060) features a sportier front fascia with piano black mesh-patterned grille, 16-inch machined alloy wheels with dark accents, an all-black interior, as well as the Entune Audio Plus media system with Connected Navigation App. The 7.0-inch system is also bundled with SiriusXM satellite and HD radio, plus GPS Link.

Only available as a five-door, the Yaris SE is mind-bogglingly expensive compared to the 2017 model year equivalent. Be it the manual or the auto, the price bump is $1,060. And that’s a lot of money in a segment which keeps on going down. In fact, just over $18,000 is the territory of the Corolla and Corolla iM.

As ever, the sole powerplant available for the U.S.-spec Yaris comes in the form of a1.5-liter DOHC VVT-i four-banger. The engine is rated 106 horsepower at 6,000 rpm and 103 lb-ft at 4,200 rpm, and returns up to 33 miles per gallon combined (30 mpg city, 36 mpg highway).
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About the author: Mircea Panait
Mircea Panait profile photo

After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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