Toyota Targets Young Buyers

It may be the biggest automaker in the world now, but Toyota is concerned about the young people for not sharing their interest in cars like in the old days, when you had to have one to ask a girl out.
Toyota GT 86 1 photo
Photo: Toyota
Today’s young generation spend its money on technologic gizmos, considering personal cars too expensive to buy and own, preferring to use the public transportation instead.

Since Mr. Akio Toyoda took over as Toyota’s president and CEO four years ago, he has been saying automakers need to jazz up their image, while giving some examples of his own - the GT 86/ Scion FR-S, new Corolla and Lexus IS, three vehicles made for attracting young buyers. Toyota is also known to make two more sportcars to join the GT 86.

Mr. Toyoda also plans to lure the new generation of buyers by targeting their parents, the idea being that if dads talk more often about cars at the dinner table, their kids will get “infected” with the driver’s syndrome.

Read the full story at Detroit Free Press
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories