Toyota Happy With JD Power Survey Results

As we reported today, J.D. Power presented its Vehicle Dependability Study, which showed that 25 of 36 vehicle brands have improved in long-term dependability in 2010 as compared to their performance in 2009.

According to the study, Toyota continued to perform very well in long-term dependability and managed to get four segment awards for the Highlander, Prius, Sequoia and Tundra. This is great news for the Japanese car manufacturer, especially considering that lately some of its customers have lost their trust in the brand due to the massive recalls.

“We are pleased that TMS has once again led the way with the most segment awards in the J.D. Power Vehicle Dependability Study. We’re especially proud of our consistency in the annual study. Since 1994 Lexus has continued to place among the top three nameplates in every year of eligibility, while Toyota has been in the top five among non-luxury manufacturers since 1990. Toyota has once again topped this year’s study as the top-ranking full-line manufacturer,”
said Jim Lentz, president of Toyota Motor Sales (TMS), U.S.A., Inc.

“This is great news and timely for both our customers and our dealers, as it provides reassurance our vehicles continue to be an industry benchmark for quality.”

Other examples of Toyota’s commitment to excellence, quality products and customer satisfaction include:
  • Toyota received four 1st place awards – more than any other brand.
  • 18 Toyota, Lexus and Scion vehicles made the list of “Most Reliable New Car” in 10 different vehicle categories by a leading national consumer publication.
  • Toyota owner loyalty remains the highest in the industry, according to internal studies.
  • The Tundra full-size pickup and the GX 470 midsize premium SUV each topped its respective segments for the fifth year in a row.
  • The Highlander midsize SUV and Sequoia full-size SUV each topped their respective segments for the third consecutive year.
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