Kia U.S. Website Takes Top Place in J.D. Power Study

Kia Motors’s U.S. website,, has taken the top position among automotive manufacturer websites in the first wave of the J.D. Power and Associates 2010 Manufacturer Web Site Evaluation Study. This marks the brand’s fifth award (a record for a carmaker), following those received in 2003, 2005 wave 2, 2007 wave 1 and 2008 wave 2.

Kia’s online world gained the first position thanks to offering a user-friendly interface that covers new vehicle sales and offers a good level of speed, a proper appearance and a relevant content. According to J.D. Power and Associates, the website received the distinction thanks to the fact that it offers a complete and updated perspective of the Kia brand.

"Our consumer site integrates seamlessly with the latest in Web service technologies and provides an immersive online experience while focusing on ease of navigation," said Michael Sprague, vice president, marketing, KMA. "And even more appealing, user-rich content will complement our new models, starting with the all-new 2011 Sorento CUV, keeping the Kia experience efficient and enjoyable online as well as on the road."

One of the most interesting features of the website is a virtual garage, which offers customers an on-line showroom experience. This uses computer generated imagery (CGI) that perfectly simulate the real-world car. The site was developed by California-based Animated Designs LLC.

"We took a big risk with a major Web site redesign, but this proves that with the right approach and attitude, good results will come from which the consumer benefits," said David Schoonover, national manager, CRM & affiliate marketing, KMA.
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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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