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Toyota Distributing 900,000 Meals to Sandy Victims

We’ve showed you earlier this month how Toyota is contributing to help the victims of hurricane Sandy by donating a meal for each view of their “Meals Per Hour” video posted on social media websites.
Meals Per Hour 1 photo
Photo: screenshot from Youtube
The video has reached over 900,000 views since it was first released, meaning that the same amount of people got their box of food from the nonprofit organization Food Bank, supported by Toyota.

"Once the documentary launched and we saw the amount of organic pick-up, we re-allocated our paid media dollars to fund additional donations to [meals nonprofit] Food Bank," Toyota Corporate Marketing Director Marjorie Schussel explained. "Today, there is only a small amount of paid search on targeted terms allocated to support Meals Per Hour."

The six minute clip produced by Supermarche directors Henry Joost and Ariel Schulman got over 214 million media impressions, 17,000 YouTube likes, 1,800 social shares and got over 1,000 Twitter favorites. The clip is on its way to reach 1 million views, so if you want to help, you can see it down bellow.

Story via Adweek

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