Tortoise Gets AMG GT to Humiliate Hare in Mercedes' Super Bowl Ad

Once upon a time in a little forest near Affalterbach, there lived a whole bunch of fictional animals that spoke English with American accents and sometime wore clothes. And being so close to the AMG factory, all they ever talked about was who was faster in a race. Of course, the undisputed champion was the swift-legged mister Hare, an athlete with a bad mouth and cocky attitude.
Tortoise Gets AMG GT to Humiliate Hare in Mercedes's Super Bowl Ad 1 photo
Photo: screenshot from Youtube
But a humble sir Tortoise decided it was finally time to teach Bugs Bunny here a lesson and challenged him to the race of the century… or at least this year's super bowl.

Yet, this isn't one of La Fontaine's fables, this is a Mercedes commercial, and the underdog discovers all he needs to win is a brand new sportscar from AMG, with a twin-turbo V8 engine and a transaxle gearbox. Where did he get $130,000 to buy one? It's a government disability grant for slow animals… obviously.

What comes after that is totally predictable. Tortoise floors the engine, catches up to the rabbit and wins the race. He also takes his female hare girlfriend for a ride, just to teach him a lesson. Don't you just hate these material girls who hook up with the guy that drives a Mercedes?

The car company went the whole nine yards with this commercial, also releasing fake pre-race analysis and a post-race interview with the winner. Our take is that it doesn't make a dry joke any funnier and there's no connection between the AMG GT and a tortoise that can drive, so essentially, Mercedes just wasted a lot of money.

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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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