Yet, this isn't one of La Fontaine's fables, this is a Mercedes commercial, and the underdog discovers all he needs to win is a brand new sportscar from AMG, with a twin-turbo V8 engine and a transaxle gearbox. Where did he get $130,000 to buy one? It's a government disability grant for slow animals… obviously.
What comes after that is totally predictable. Tortoise floors the engine, catches up to the rabbit and wins the race. He also takes his female hare girlfriend for a ride, just to teach him a lesson. Don't you just hate these material girls who hook up with the guy that drives a Mercedes?
The car company went the whole nine yards with this commercial, also releasing fake pre-race analysis and a post-race interview with the winner. Our take is that it doesn't make a dry joke any funnier and there's no connection between the AMG GT and a tortoise that can drive, so essentially, Mercedes just wasted a lot of money.