We've seen the i3 in various videos so far, some from reviewers, some from BMW but up until now, none was declared as an official TV commercial. The time has come for BMW to market the i3.
Their first commercial was just launched and it is just as we expected: focused on the future. It couldn't possibly be any different since the i brand represents the future of the BMW brand and mobility as we know it.
Call the i3 what you like, things like 'ugly', 'electric', 'not a BMW' but you can't deny its unparalleled performance, technology and practicality. It's exactly what the Bavarians promised: the future of urban mobility, the place where it really shines.
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