In Europe, auto sales have been plummeting and are still to recover. The new car sales reached the same level as in the 80s, forcing manufacturers and dealers to look for alternatives.
One of these is offering more kit for the money. Most dealers now offer a lot of optional features for free only to spark sales a little bit. Another way is to encourage premium second hand sales.
That proved to be a good solution in previous years but it has to be done right, with commercials, teasing campaigns and even extended warranties, to let people know that the cars they buy are still as good as in day one.
One such commercial was just published by the UK branch of BMW on their Youtube account and we have to say, we are impressed. It claims that the 105 seconds of awesomeness is due to the majestic chassis of the E92 325i showcased in the video and we're far from contesting it but, let's give some credit to the driver too, right?
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