BMW Advertising Back in the Day

BMW M3 Advertising 1 photo
Photo: Reddit
Back in the 90s, the 3 Series was the car to have. The E36 took over from where the majestic E30 left off and did a great job. Such a great job that reviews done back then praised it more than any other car, especially when it came to handling.
We can see why, too. The E36 had almost the same chassis as the E30 and came with a plethora of new technologies that made it easier to live with. The M3 had a 3-liter 282 HP engine at first and went to 3.2-liters later on and 316 HP, all on a car that weighed less than 1,500 kg (3,300 lbs).

For that day and age, it was simply breathtaking. The advertising done back then focused mainly on this matter. For example, the posted we're showing you today made fun of the competition this car faced that included the Ferrari 355, Acura NSX, Chevrolet Corvette, Dodge Viper and even the Lotus Elan.

That was quite a line-up and the M3 could keep up with all of them. Those were the days...
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