The new Skoda Citigo urban car (the Czech carmaker’s version of the VW Up!) is obviously aimed at a young audience and thus the company is seeking the right channels to reach its public.
The latest effort to promote the Citigo sees Skoda teaming up with DJ Tiesto: the DJ’s latest video, "What Can We Do (A Deeper Love)" has been posted on Skoda’s Facebook page, receiving its dedicated section. Of course, the vehicle also makes an appearance in the video, albeit a brief one.
However, in order to reach this, you have to like Skoda’s page. You can do that, or just hit the “play” button above and watch the clip. As for the Citigo’s commercial success, we’ll remind you that the Citigo has already received over 1,000 orders.
"The Citigo represents ŠKODA's entry into a new segment for the company and wants to capture new customers. In order to achieve this goal, we need to find new ways for our communication as well. Therefore, the partnership with Tiësto is a perfect match," says Jürgen Stackmann, the ŠKODA board member for Sales and Marketing.
However, in order to reach this, you have to like Skoda’s page. You can do that, or just hit the “play” button above and watch the clip. As for the Citigo’s commercial success, we’ll remind you that the Citigo has already received over 1,000 orders.
"The Citigo represents ŠKODA's entry into a new segment for the company and wants to capture new customers. In order to achieve this goal, we need to find new ways for our communication as well. Therefore, the partnership with Tiësto is a perfect match," says Jürgen Stackmann, the ŠKODA board member for Sales and Marketing.
Google News