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The Porsche Cayenne Pickup Truck Is Probably Never Going to Happen in the Real World

Porsche Cayenne Pickup Truck rendering by Digimods DESIGN 10 photos
Photo: Digimods DESIGN / YouTube
Porsche Cayenne Pickup Truck rendering by Digimods DESIGNPorsche Cayenne Pickup Truck rendering by Digimods DESIGNPorsche Cayenne Pickup Truck rendering by Digimods DESIGNPorsche Cayenne Pickup Truck rendering by Digimods DESIGNPorsche Cayenne Pickup Truck rendering by Digimods DESIGNPorsche Cayenne Pickup Truck rendering by Digimods DESIGNPorsche Cayenne Pickup Truck rendering by Digimods DESIGNPorsche Cayenne Pickup Truck rendering by Digimods DESIGNPorsche Cayenne Pickup Truck rendering by Digimods DESIGN
Do you remember the Lincoln Blackwood, Lincoln Mark LT, Cadillac Escalade EXT, or, more recently, the Mercedes-Benz X-Class? Aside from all of them being premium pickup trucks, they also share the burden of being massive failures at the time of release.
One thing is for sure – automakers tried to create the awkward niche of luxury pickup trucks, and that didn't pan out. Not in North America and not in Europe. However, times are always changing, and the automotive industry is in a state of perpetual flux. As such, we have seen models like the GMC Hummer EV or GMC Sierra Denali Ultimate, plus the Toyota Tundra Capstone, shily trying to reenact the vision of premium pickup trucks.

So, who says that Porsche shouldn't try its hand at this quirky idea? Well, common sense, for starters. Logic, secondly. And previously failed experiences stemming from Lincoln, Cadillac, or Mercedes, for sure. However, we have seen Porsche go in different directions in the past – they introduced the Cayenne as their first SUV, and that saved them from an untimely demise and also turned the company into one of the most profitable endeavors across the industry.

Thus, never say never is probably the motto of the imaginative realm of digital car content creators. One of them, Dimas Ramadhan, the virtual automotive artist behind the Digimods DESIGN channel on YouTube, has thus taken up the task of revealing a Porsche pickup truck with the allure of a Cayenne that's about to flex its payload and towing capacity at the racetrack in front of a best-selling Ford F-Series. Well, actually, if this ever turned real, it would most likely brawl with the Toyota Tacoma, Ford Ranger, Chevy Colorado, GMC Canyon, Nissan Frontier, Jeep Gladiator, and Honda Ridgeline instead.

Interestingly, none of them represent a viable competitor – save for the Ridgeline, which is also a unibody mid-size pickup truck. Instead, this Porsche pickup truck would play in a league of its own – which is both a blessing and a curse. Remember how the Mercedes-Benz X-Class was alone in the European sector of premium mid-size pickup trucks and still failed? However, this Porsche Cayenne pickup truck would have something the X-Class didn't have access to.

That would be an excellent pedigree because it would be an offshoot of the best-selling Cayenne series rather than a Nissan Navara with a three-pointed star badge and a humongous MSRP. Besides, if Porsche succeeded in making its SUV business a superstar and already we have high-performance and ultra-luxury SUVs like the Lambo Urus, Rolls Cullinan, Ferrari Purosangue, or BMW XM, who says a premium pickup truck isn't next on the to-do list.

In the end, though, while it doesn't look as bad as the idea of a Porsche pickup truck sounds at first glance – this is merely wishful thinking, and we will probably never see a Cayenne with an open bed in the real world. At least, not in series production, because who knows if some intrepid people see this and decide to build a one-off Porsche pickup truck just for fun!

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About the author: Aurel Niculescu
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Aurel has aimed high all his life (literally, at 16 he was flying gliders all by himself) so in 2006 he switched careers and got hired as a writer at his favorite magazine. Since then, his work has been published both by print and online outlets, most recently right here, on autoevolution.
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