The First iPad App from smart Is Now Available

It looks like a personalized iPad app is the new marketing trend for most automakers, as it is now smart’s turn to launch its first one. The smart iPad app is dubbed “Ideas in motion” and iPad users can add their own contributions to it.

“smart is presenting an interactive history of great visions and visionaries entitled "Ideas in motion". And the name also says it all about the app itself: it is always in motion. iPad owners can add their own contributions and continue writing the story together with smart. In this way the eBook will keep growing and new updates will be added for users to read on their iPads,” a company statement reads.

The Ideas in motion iPad app from smart presents stories bout visionary people and revolutionary events in 17 subject areas. The wide topics range from society and politics to philosophy, science, lifestyle and communication. Film, fashion, architecture, environment and mobility are also included.

“The world is driven forward by pioneers who think outside the box; opinion makers who don't just talk but act, and idealists who defend their ideals against all resistance. smart is presenting some of these people,” the auto brand says.

"We want to use the new smart iPad app to create a platform where people can examine the world in a creative way, write down their views and share and discuss them with others. This will create a unique kaleidoscope which reflects the diversity of people and their ideas," stated Annette Winkler, head of smart.

The first iPad app from smart can now be downloaded from the iTunes store.