Mercedes Introduces Classic App

2011 is an year of crucial importance for German car and truck manufacturing group Daimler. It will be 125 years since Carl Benz filed for a patent for the now famous vehicle with gas engine drive at the Berlin Patent Office. To mark the anniversary, Daimler prepared several exciting events for next year, both in the real and in the virtual worlds.

Having become the top 3 German museums on Twitter with the Mercedes-Benz Museum and already registering in excess of 10,000 fans on Facebook, Daimler is expanding its presence in the new media with the launch of its fourth free application for Apple iPhone, iPod touch and iPad, the Classic app.

Joining the existing Mercedes-Benz Quartet, Silver Arrow and Super Sports Cars apps, this new one features 160 vehicle exhibits from the Legend and Collection museum tours with pictures, captions, background information and even sound files.

In addition, a marketplace area combines the museum shop with a replacement part search tool to be used by those who actually own one of these classic vehicles.

"Innovative communication on the internet and in the mobile segment is a key component of our marketing strategy," said Michael Bock, head of Mercedes-Benz Classic.

"It is important for us to reach out directly to our young target audience in particular and to engage in a dialogue with this group. Social media activities are particular useful to us in achieving this. Having immediate feedback from users is valuable in aiding us to react to specific queries and requirements and to consistently improve."