“This exciting new medium has all the same informative stories we offer in print, combined with interactive features such as videos, photo galleries and moving images, and now all on one mobile format,” a company statement reads.
Topics may include anything from how to minimise fuel consumption to how to increase safety belt use. In the first issue, readers will also meet two record-holders: the world's fastest driver and record-holder for the Standing Kilometre, and Asia's best driver in the eco-driving challenge.
“We are always on the lookout for new ways of reaching our target groups,” stated Tommy Kohle, Senior Vice President Corporate Communications at Volvo Trucks.
"We see this as a useful and effective way of spotlighting issues that concern our company, the breadth and depth of our technical expertise and, not least, the exciting assignments carried out by many of our customers," continued Kohle.
Volvo Trucks has been communicating through editorial articles, both in print and online, and has now taken yet another step forward by focusing on tablet computers, starting with the iPad.
"As a knowledge company, it's natural for us to lead the way and explore new communication channels. We want to capitalise on the opportunities offered by the iPad format, so we have included plenty of films and interactive material," concluded Kohle.
As expected, Volvo Trucks Magazine can be downloaded free of charge from AppStore.