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The Ferrari 458 With $1 Million Vossen Wheels: Clever Marketing

Ferrari 458 Italia on Vossen Wheels 1 photo
Photo: Vossen Wheels
This eBay Motor listing has caught everybody's attention over the weekend: "2011 Ferrari 458 Italia equipped with $20,000 Novitec and Capristo carbon fiber body kit and 21x9 and 22x12 Vossen Precision Series Forged Wheels (worth over $1,000,000).This car is owned by Vossen Wheels and is our flagship company show car. Car is kept in perfect "mint" condition and clean title."
Yes, Vossen has listed its first ever supercar fitted with Precision Wheels on eBay for $1.3 million. However, we think this is very clever marketing that got a lot of people frenziedly reporting about 'the most expensive wheels in the world".

However, numerous comments on their Facebook page sugest we should do the slow clap for Vossen's marketing department, who managed to get millions of Youtube and blog views through this elaborate ruse. They're not covered in diamonds and they have no gold plating, so the wheels definitely don't cost a million dollars.
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About the author: Mihnea Radu
Mihnea Radu profile photo

Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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