Tata Gears Up for Motorsports, Launches Full Throttle

Tata Motors has until now invested in many market segments, some of which managed to become famous in the whole world, as is the case of the world's most affordable vehicle called Nano. But because investments in India are advancing at a very fast pace, Tata Motors has to move fast, so the company has just announced its debut in the Desert Storm Rally with a newly-founded team.

Called Tata Motors Full Throttle, the team will make its debut in the series on February 22nd in Ahmedabad, Gujarat and will hold the steering wheel of 2 Safari SUVs and 2 Xenon XT pick-up trucks.

“With best in class technologies in our product range, we will now be able to showcase these technologies through Tata Motors' 'Full Throttle'. The platform will help the company in organising and synergising all efforts and activities in the area of motorsports including development and testing," R Ramakrishnan, VP, Tata Motors, said in a statement according to a Rush Lane report.

"The participants from Tata Motors in the Desert Storm Rally are all experienced drivers with enough experience of racing in India behind them. We are confident of a good show in the rally as well as other racing events to be organised later.”

The best of all is that Tata Motors thinks that taking part in motorsport competitions will also help the company improve its existing products, so it doesn't rule out the possibility to see more powerful models in the near future.

“Our participation will also help in better understanding the capabilities of our products (cars) on display," S. G. Saxena, Head, Utility Vehicles, Tata Motors, explained.