SWM Announces the Prices for the All-New Motorcycle Line-Up

We reported earlier that the old Italian motorcycle manufacturer SWM is back with a bang. SWM has received massive investments for the Chinese maker Shineray, who bought the remaining Husqvarna assets after BMW sold the brand to KTM in 2013. SWM seems very eager to return to the streets and trails, as the prices for their new bikes are already made public.
SWM RS650R 1 photo
Photo: SWM
SWM will delivers a whopping 7-model range this year, with more machines envisaged for the near future. As we told you, these fellows are aiming high so the first model that entered production in early July is their flagship enduro machine, the RS650R.

If you wonder how is SWM able to make such a bold, massive start in their new era, with seven bikes entering production in less than half a year, the answer is simple. KTM only bought from BMW what they believed it was worth moving to Mattighofen.

Building on BMW-developed Husqvarna platforms

BMW then put up for sale the remaining assets that included engines and bike platforms developed for Husqvarna under German ownership and the manufacturing facilities. Shineray saw this as the perfect opportunity to enter the European market, and they bought everything that was up for grabs. And since the facilities were more or less in a dormant stage, they also hired back most of the workers that had been laid off when Husky changed hands.

Basically, they had a Husqvarna plant that was ready to roll and only needed a name. Since the SWM name was also under Shineray's umbrella, the whole thing was only waiting a push.

Are we talking about Chinese bikes or about German ones?

The only thing that's still a bit confusing is how we must see the new SWM motorcycles. Are they German bikes assembled in Italy? Or maybe there is still some Swedish Husqvarna DNA left in them, changed by German and Italian engineers?

Will they be more like bikes built in Europe or will SWM and Shineray cut some corners with low-end materials, craftsmanship? These questions are most likely going to be answered after the new generation of SWM bikes hit the trails and roads of Europe and are put through their paces.

All in all, here are the prices for the new SWM line-up, and they are as European as it gets:

SWM RS650R - €6,650 ($7,240)
SWM SM650R - €6,750 ($7,350)
SWM RS300R - €6,250 ($6,800)
SWM RS500R - €6,400 ($6,970)
SWM SM500R - €6,550 ($7,130)
SWM Silver Vase - €5,800 ($6,315)
SWM Gram Milano - €5,400 ($5,880).
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