Suzuki to Skip Los Angeles and Detroit Auto Shows

Suzuki Kizashi at 2011 NYIAS 1 photo
Photo: Original image created by autoevolution
Despite having originally said that it’s coming to the 2011 Los Angeles Auto Show next month, Japanese automaker Suzuki is now withdrawing its participation.
Jeff Holland, a spokesman for American Suzuki, told Automotive News that the company’s decision not to appear under the LA sun was only recently taken.

“For the upcoming season, our brand will selectively participate at auto shows where our distinctive and engaging story will resonate the most,”
Holland said.

Basically, the money is tight due to the fact that the strong Japanese yen is eating into their profits, and they will not go to shows for the sake of just going. Holland added that Suzuki America’s marketing budged has been cut in recent years due to the economic downturn.

In the first nine months of 2011, Suzuki sold just over 20,000 vehicles in the US, which is an increase of 20 percent, but a dismal figure compared to other carmakers. Last year, they shipped about a forth of what they sold back in 2007.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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