Suzuki Hayabusa Takes BusaBeats to the Streets

First launched in 2008, the BusaBeats worldwide marketing campaign, centered around the fastest production motorcycle in the world, the Suzuki Hayabusa, is back again in 2010. Last year, Suzuki offered enthusiasts a chance to win a new custom Suzuki Hayabusa motorcycle through a music battle contest called the Busa Beats MC Battle, and will do so again this year.

Suzuki partnered with Nick Anglada Originals to unveil this year's customized Grand Prize Hayabusa to a large audience at the Cycle World International Motorcycle Show in New York. The winner of the 2009 MC Battle also attended the event.

The MC Battle is a contest for hip-hop artists and rappers to write songs about the Hayabusa and compete online on a special dedicated website. Users record their rhymes in real time right on the website, upload their tracks to the site for community review, and compete for a chance to win a customized BusaBeats Hayabusa.

In 2009, thousands of original tracks were recorded online through an interactive recorder interface. Tracks were posted via a BusaBeats branded player on MySpace and other social networks. The scheme is expected to repeat this year as well.

Additional partners for the 2010 competition include Rockford Fosgate and Blue Microphones. They will be providing an number of prizes for the second place through fifth place winners including RFDJ12 2-Way DJ loudspeakers, speaker stands, PUNCH PLUGS, Under Pressure Bass CD as well as the Blue Yeti USB Mic, the Snowball USB Mic, Mikey iPhone Mic and the Eyeball HD Webcam Mic.