Subaru Outback, Forester and WRX/STI iPad Apps Lanched

The iPhone/iPad app fever has been spreading among the automotive producers like wild fire, pretty much as it happened with the social media dedicated pages. So is the case with Subaru of America, who decided to take advantage of the latest sales figures released by Apple for the iPad.

Specifically, in the second quarter of fiscal year 2011, Apple sold 4.69 million iPads.  In addition, 41 percent of U.S. adults noted shopping as a reason for interest in purchasing the iPad.

Thus, Subaru decided to launch new iPad applications based on its 2011 model digital brochures. The free apps allow consumers to explore the 2011 Subaru Outback, Forester and WRX/STI on the popular iPad tablet.

Subaru brags that its new apps enhance the auto research experience by offering trim simulators along with engineering and Subaru Symmetrical All-Wheel Drive feature demonstrations.

"Car shoppers are researching everything from financing to auto insurance on their mobile devices.  Making these apps available gives car shoppers a convenient and interactive way to explore Subaru vehicles and technology, and it also aligns with our environmental efforts," explained Alan Bethke, Director, Marketing Communications, Subaru of America, Inc.

The apps build on Subaru's environmentally friendly practices – such as its zero-landfill manufacturing plants – by reducing paper usage, energy consumption, inks and production waste.  Beyond the environmental benefits, the iPad apps offer consumers additional choices of how to get information and give them new ways to compare models, experience the Subaru brand and share the experience.

The free apps can be downloaded to the iPad or iPad2.