The site uses adaptive content technology, which recognizes individual visitors and modifies selected images and text each time they return. The website also includes an interactive Dealer locator map, which is Google-based and uses reverse geocoding providing you with door to door results as well as printable routes.
"As one of the first car manufacturers in the UK to adopt social networking as part of their communications strategy, the Japanese car maker has integrated the new site with social networking sites such as Twitter which provide visitors with real customer feedback about the Subaru range. More social networking services will be integrated throughout the year,” stated the press release.
Subaru wants the website to offer a prompt response, so the use of HTML5 will be rolled out across the new site throughout the year, allowing image-rich content to load quickly, contrast to the Flash-based websites, which offer inferior performance.
“Our new website, which is ahead of the competition in so many ways, makes it easier for people to find the Subaru that’s right for them based on their own specific needs. It also helps them to locate their nearest dealer and keep abreast of the latest Subaru developments. Most importantly, it does a great job of conveying why and how Subarus are unlike other cars,” said Kenyon Neads, Subaru UK Marketing Director.
Subaru has more plans for the new website, as the company will launch a dedicated mobile version for it soon.
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